Sketches
Promotional items are a great way to reach out to an audience. Xradio.ar knows this, and I collaborated with this station from Argentina to create a t-shirt design for giveaways through various dynamics.
The key points were to include the station's logo, its slogan "En el mar y la montaña" (In the sea and the mountains), the Bariloche lighthouse, and the different frequencies at which Xradio can be tuned in across the country.
In the initial phase, I explored some ideas playing with the composition of the front print, and for the back, I drew inspiration from vintage radio tuning boards, as well as a stylized map of the South American country.
In the end, they decided to print two designs, slightly changing the front and back configurations originally proposed. The result is these two garments screen-printed on both sides with a casual and urban style.
Front | Back
Front | Back
Thank you for taking the time to learn about this project. If you have any feedback or if you'd like me to be involved in any new projects, feel free to reach out to me through this channel.
https://varomadero.com/contact